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While Facebook has been screaming itself hoarse, defending sharing user data with phone makers, Apple has already announced a new version of Safari that takes a shot at Facebook’s web-tracking empire. At the annual Apple Worldwide Developers Conference or WWDC 2019, Apple launched the new Safari that will attempt to push back against the ad tracking methods and fingerprinting techniques that marketers use to monitor web users.
The new version of Safari will not just prompt you when a website is trying to access your cookies or any other data, it will give you the option of whether you want to permit it or not. What the new Safari will also do is beat the fingerprinting approach which helps marketers use publicly accessible information about devices and then single them out to track their usage. In the new macOS Mojave and iOS 12, Safari will not only scrub most of the data that makes your device trackable but also only just reveal generic configuration information and default fonts.
At the Apple WWDC 2019, the company continued its ongoing assault against ad tech – for instance, last year’s Safari update disabled autoplay on video and audio while Intelligent Tracking Prevention Webkit tool attempted to identify and block cookies on your browsers.
The Safari update at the WWDC follows what seems to have become a norm for browsers. Chrome has a Do Not Track option and Mozilla has its own set of protections. Of course there are tons of browser plugins that help prevent marketers from tracking your data but Apple’s new Safari update as well as the Mojave and iOS 12 is perhaps the most comprehensive one yet.
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