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Beauty has revealed a capsule spring 2019 makeup collection inspired by the looks. This is not the first of these types of capsule collections, but it certainly has its own charm and brightly colored appeal. The colorful Marc Jacobs makeup products for spring 2019 are already available for purchase at ,,, and.
Skipping over the issues with the multi colored faux dreads that he chose to adorn his standard models in and the discomfort and irritation it caused for many former fans, the makeup on the runway was colorful, bright and difficult to overlook. In order to promote these looks, Marc Jacobs created this capsule collection of runway inspired makeup looks and products.
The runway beauty looks are manageable as Marc Jacobs provides a good, though very limited collection built of essential products from the Marc Jacobs beauty products. Shades, shadows, textures and high shine finishes with richness make up this collection and they are certainly tried and true products as they have all made an appearance on the runway adorning the models that walked the Marc Jacobs spring 2019 runway.
Marc Jacobs Enamored With a Twist (.00)
High gloss shine is the top choice with Marc Jacobs and the three limited edition Enamored Hi-Shine Gloss Lip Lacquers are available exclusively in this set of shine and shimmering glosses. A brightly colored and eye catching pouch is a part of this set, and featured on the pouch is the work of Julie Verhoeyen, the graphic illustrator and artist that created the patchwork imagery in the Marc Jacobs spring 2019 collection. You can own the trio of lip lacquers and the attractive pouch at once.
Marc Jacobs The Velvet Reality Eye Collection (.00)
Marc Jacobs’ Velvet Reality Eye Collection has been called a number of different things and described a plethora of different ways. Application is smooth, easy and precise thanks to the winkle Pop Stick Eyeshadows, Highliner Gel Eye Crayon and Velvet Noir Major Volume Mascara. The products in the stunning shades chosen are all available in the packaging of choice for this capsule collection – a pouch featuring the designs of the illustrator Julie Verhoeven.
Marc Jacobs Enamored Hi-Shine Nail Lacquer Collection (.00)
This is the high-shine nail polish that Marc Jacobs chooses to represent and accessorize the runway in Marc Jacobs runway shows with. The bright and interesting artwork on the packaging was inspired by a favorite artist of Marc Jacobs’. The shape of the nail bottle is designed to mimic a smile.
The Enamored Hi-Shine Nail Lacquer is incredibly shiny with an eye-catching finish that was reportedly inspired by Marc Jacobs’ highly lacquered coffee table. The high-shine coffee table was finished with 30 coats of lacquer to achieve the dreamy customized shine.
Photos courtesy of Marc Jacobs
Marc Jacobs just set the bar higher for any future street-wear-enthusiast designer, as he decided to showcase his street-style-inspiredMarc Jacobs fall/winter 2019 ready-to-wear collectiondown the streets of New York.
Unveiled a few hours ago during New York Fashion Week, Marc Jacobs’ autumnal take on fashion took the designer to actually ditch the traditional catwalks, favoring the street outside of the Park Avenue Armory instead. The choice inevitably provided a classic New York soundtrack while the models were strutting down the “catwalk” – namely traffic noises, chatters and car horn sounds, as well as chaotic atmosphere that he could not get elsewhere. To further emphasize the street-wear theme, Jacobs even revisited his standard platform shoes turning them into their most city-approved style, which included traffic-stopping designs.
Back to the clothing line, the first thing that comes to mind while browsing through the collection is that, being inspired by the streets, most of the garments found their best transposition to the hip-hop culture, which is actually one of the many sub-cultures Jacobs usually explores for his seasonal collections.
This time around, however, Jacobs’ appeal for hip-hop was a more thoughtful one, with more appreciation rather than mere appropriation of the culture (“cultural appropriation” is, in fact, one of the main reasons behind Marc Jacobs collections’ criticism, especially in terms of the hairstyles he often chooses for his models). That might be also due to the fact that, before immersing himself into the creation of his staples, Marc Jacobs had been binge-watching the documentary “Hip-Hop Evolution”, as stated by the runway show’s official makeup artist Diane Kendal.
Signature baggy clothes aside, the Marc Jacobs fall/winter 2019-18 ready-to-wear collection goes back and forth in time, trying to analyze each aspect from the hip-hop culture and embodying even its most recent styles. For these reasons, refined tartan garments, tight skirts and oversized hats are included in this collection too, with the latter already being one of Instagram’s most talked-about it-items of this NYFW.
Hip-Hop and street-wear aside, it is also worth-mentioning how non-so-subtly Jacobs managed to throw Nineties-inspired references here and there, with the slip dresses, the tight-high boots and the cozy coats already setting the right party-ready mood for the next colder seasons.
Even the collection’s color palette, which was predominantly earth-toned, exuded nothing but a kind of thoughtful warmness we yet had to see with Marc Jacobs, and that only served up classic richly vivid Marc Jacobs-approved shades toward the end of the runway show.
With no actual music, no catwalk and no actual set, Marc Jacobs might have just redefined what we regard as a conventional ready-to-wear fashion event and, under these premises, we bet (or should we say “hope”?) he has bigger fish to fry for the couture season, too (and that would be groundbreaking, for sure!).
Photos courtesy of Zimbio
Designer Marc Jacobs couldn’t possibly find a better brand ambassador for his spring 2019 campaign, as the one he chose effortlessly impersonates Jacob’s grunge-inspired spring 2019 fashions. ThisMarc Jacobs spring 2019 ad campaignfeatures Kurt Cobain and Courtney Love’s daughter Frances Bean Cobain, who got captured by acclaimed fashion photographer David Sims.
Photographed both in studio and down the streets, the setting of which inevitably infused the overall campaign with an even stronger grunge-inspired allure, 24-year-old Frances Bean Cobain channels all of Marc Jacobs’ spring 2019 must-have staples, here enhanced by David Sims’ black-and-white lens.
The friendship of Jacobs and Frances Bean Cobain appears to be a longtime one, as Cobain already told , on the phone, that she won’t be modelling “for anybody else for a very long time—this is 100 percent outside my comfort zone. I wouldn’t have done it with anyone other than Marc.”
Mutual admiration aside, in fact, Cobain also appears to have strict standards regarding the possible collaborations other artists and designers have so far asked her to partake in, and we don’t expect this position to change in the years to come.
“I don’t model unless I think the project is cool, and I don’t put my name behind something that I don’t genuinely believe in,” she continued. “I thought this collection was great, and I was flattered that Marc thought of me for this. What I said to Marc when I was saying yes was that he’s an underdog for the masses. He’s still very rebellious within the fashion world, and he’s been like that his entire career.”
And just by looking at the pictures Sims took for this campaign, Frances Bean Cobain’s actual enjoyment and admiration for the collection seems undeniable. While channeling the street wear, grunge-infused attitude she is known for, she literally glows in each one of the garments, especially when it comes to the collection’s iconic loungewear-inspired baby dolls and camouflage jackets.
What makes this campaign even more unique is, however, the fact that Jacobs wanted even Cobain’s makeup and hairstyle to look as grunge as possible, meaning that he left Cobain carte blanche. As a result, the Marc Jacobs spring 2019 ad campaign resulted way less colorful than the actual runway show, for which, as many of you may remember, Marc Jacobs himself came under fire for being accused of cultural appropriation.
“The shoot had a very organic feel—all the makeup was my own. We used the lipstick from right out of my purse, and no one did anything to my hair. They just put me in the clothes,” Frances Bean Cobain told Vogue. “I have so much respect for David; he’s one of the smartest people I’ve ever met. He and Marc created an environment in which I felt like I was thriving and enjoying myself.”
As for Jacobs’ part, he also loved working with Cobain, and we definitely expect more collaborations between the two of them. “I have always wanted to work with Frances. Her beauty, uniqueness, and strength is something I have long admired and respected,” explained Marc Jacobs, and we couldn’t agree more!
Photos courtesy of Marc Jacobs
Marc Jacobs has finally revealed hisMarc Jacobs beauty spring 2019 makeup collection’s products that will soon hit , , , and the international Marc Jacobs beauty counters. What’s more, the campaign’s brand ambassador happens to be Cindy Crawford’s daughter Kaia Gerber!
One of the world’s most promising emerging it-girls, 15-year-old Kaia Gerber definitely has a talent for modeling, and has been already tapped for internationally renowned fashion houses’ ad campaigns, such as those of Miu Miu and Alexander Wang. Becoming one of Marc Jacobs Beauty’s brand ambassadors is definitely a huge step for Gerber, as we could fairly state Marc Jacobs is one of the fashion industry’s most visionary and forward-looking designers.
Besides following in the footsteps of her mother Cindy Crawford, namely one of the world’s most iconic models, Kaia Gerber is also specifically following in the footsteps of previous Marc Jacobs’ brand ambassadors, such as Kendall Jenner and, back in the days, Chloë Sevigny, who are now globally recognized as ultimate fashion icons.
“We’ve been really fortunate to have had incredible women represent Marc Jacobs Beauty – from Edie Campbell to Jessica Lange – and are excited to add Kaia Gerber to that list. Shooting her for the beauty campaign was fantastic in every way – her beauty, her charm, her incredible personality, and her professional work ethic, proved the apple doesn’t fall far from the tree,” explained Marc Jacobs in an official statement.
As of now, only two Marc Jacobs Beauty campaign images have been unveiled, with both of them featuring a curly Kaia Gerber sporting two of the Marc Jacobs Beauty spring 2019 collection’s must-have eyeliners. While in one picture she wears Le Marc Liquid Lip Crème in Slow Burn, in the other she channels a bright gel eye crayon eyeliner called Whirlpool.
The latter, as Marc Jacobs himself told , is meant to recall a “simple nostalgia from MTV days—that sort of exuberance,” which in return inevitably reminds us of the Marc Jacobs spring/summer 2019 collection’s youthful motifs.
Shot by photographer David Simon, the campaign was styled by makeup artist Diane Kendal, who revealed that “Marc wanted to do a youthful bold graphic look to feature all the beautiful new eye colors in the collection. The combination of the vibrant mascara and eyeliner together was perfect for Kaia’s natural beauty and poise.”
As a result, she decided to create “a strong graphic shape with the highliner matte gel eye crayon eyeliner around her eyes and extended the lines out to give some drama to the look, then added the matching mascara to the top and bottom lashes. I chose to keep the rest of her face fresh and natural, playing out a look that is bold yet fun.”
Now that Kaia Gerber has received her official Marc Jacobs’ blessing, we bet we will hear from her more and more in the years to come!
Photos courtesy of Marc Jacobs Beauty
Marc Jacobs‘ spring/summer 2019 collectionfor New York Fashion Week was extremely uplifting, and went along well to bolster morale for those in attendance. The designer created this line with the intent of adding in some lightness to take away some of the stress that has been around due to the American election season.
The staging was uniquely lit, as were the clothes, many of which translated into looking futuristic, edging into sci-fi – and in a rather successful way, as it were. All in all, Jacobs created a runway rave as an election reprieve, all set within the Hammerstein Ballroom, within which was a greased down elevated platform as a stage, constructed by Stefan Beckman.
The many bulbs hanging down over the runway almost mimicked stars in the night sky, and made for an overall lovely effect, particularly when paired with the platformed stage.
This unique perspective on what should come to give a breather from stress is exactly what we’ve come to expect from the Jacobs label. Many designers would fall to the go-to bright colors and florals to bring happiness to life on the stage, yet, Jacobs opted to create a totally fantastical experience that was, within reason, rather wearable.
Wearability in focus, a lot of Jacobs’ clothes in this line came across as junior, which did cheapen the look in some regards, yet the overall happiness of the line made it so this fact wasn’t as important as it otherwise could have been.
There was just enough camouflage and sparkle to keep things young and interesting, but he may have skirted that line a little too closely, falling on the side of too young. To us now, though, we are just waiting to see which young starlets of today will opt to wear these looks in the near future!
Another point that many have criticized since the collection walked the runway was the models’ hair and overall diversity. Using pastel dreadlocks for all of the models, there has been a great deal of controversy on social media criticizing this decision, especially since the designer’s model diversity didn’t manage to live up to the standards of those making posts.
Marc Jacobs made an official statement addressing these concerns, saying: “[To] all who cry ‘cultural appropriation’ or whatever nonsense about any race or skin colour wearing their hair in any particular style or manner – funny how you don’t criticise women of colour for straightening their hair.”
The heels that walked the Marc Jacobs spring 2019 runway were another interested point to note, as they were jaw-dropping as much as they were impractical. The models, who wore the exceptionally platformed go-go-styled boots, managed to effortlessly glide down the runway, adding a great deal of impact to the collection.
These shoes worked to bolster ’60s silhouettes, which mingled with the more apparent sci-fi style, making a line of clothes that was both retro and forward.
Despite the controversy that will form as a haze over the designer for the weeks following this fashion week show, we’re sure we’ll be seeing these looks come spring.
Photos courtesy of Vogue
The MTV generation can literally dress up in its most nostalgic feelings thanks to Marc Jacobs, whose MTV collection’s pieces are finally available for pre-order at .
One of our pop culture’s finest admirers, Marc Jacobs is no stranger to MTV-inspired creations. Less than a few months ago, our surrealist fashion designer decided it was about time to pay homage to one of the things that, throughout the past 30 decades, enthusiastically managed to fully represent (at least) two different generations at once: MTV. In doing so, he focused on MTV’s first years of life in the entertainment industry, releasing the heavily Eighties-infused Marc Jacobs resort 2019 collection that celebrates music, fashion and culture in all their (flamboyant) glory.
Although receiving overall positive comments after the official release, it wasn’t up until now that the Marc Jacobs MTV-inspired collection made everybody run amok, and we bet its pieces will be all over the social media as soon as those who have pre-ordered them finally get their hands on them (#IWantMyMJMTV is the line-up’s official hashtag!).
The craze officially began a few days ago, when award-winning actress Tracee Ellis Ross wore one of Marc Jacobs’ MTV staples at the VMAs to introduce one of Rihanna’s music performances, in what could be regarded as the most effective act of perfect timing ever.
Aside from introducing us to Rihanna’s time to shine, Tracee Ellis Ross opened the gates of fashion, reminding us about those quirky proposals we saw a while back, the colors, lines, and cuts of which are perfect to be mixed and matched with all of the other Marc Jacobs resort 2019 pieces.
With price tags that range from 0 to 1400 (the short-sleeved tees go for 5 and the embroidered sweatshirts for more than 00), Marc Jacobs’ MTV-inspired proposals all feature cozy, edgy styles along with whimsical and eye-catching patterns, the most Eighties-inspired of which, of course, feature either animal or psychedelic neon motifs.
Thick in texture and with refined rounded necks and hems, the patterns of the pieces got paired with rather soft colors in the background, such as pink, blue and black. Jacobs included everything from cotton to cashmere, which means that even if you live in a cold country, you will still be able to channel your inner MTV-obsessed child anytime you want to.
Although sweatshirts and t-shirts are at the core of this resort 2019 collection’s MTV-related side, the designer managed to create a few colorful tote bags too, which are available for purchase for ‘only’ 5 (and could make someone extremely happy just in time for Christmas).
Marc Jacobs’ MTV collection is going to be available for pre-order only from now up until Tuesday, so if you would like to grab some pieces, act fast! Depending on the garment of your choice, the expected shipping and delivery dates will be staggered across September, October and November 2019.
Photos courtesy of Marc Jacobs
It’s Marc Jacobs, so we are all used to things hitting big, aren’t we? Well, this time around the American designer might just have outdone himself a little bit by tapping a new model squad for hisMarc Jacobs fall 2019 campaignthat turned out to be even more exciting and out-of-this-world than expected.
The teasing images of the Marc Jacobs fall 2019 ad campaign have been creating a frenzy on Instagram for the past few days with the designer unveiling a new icon starring in his shoot every day. The squad is probably the most iconic ever, as it includes musicians Missy Elliott, Marilyn Manson, St. Vincent and Courtney Love, as well as actress and model Cara Delevingne and actress and musician Sissy Spacek, just to name a few.
Visionary artist and photographer David Sims was the one to shoot the campaign, who is a real talent praised in many editorials for his ability to capture models’ true essence and for his skills in framing modern portraits with dynamic poses. He is setting new standards for fashion photography, and the Marc Jacobs AW 2019 fashion campaign proves it.
Spiced up with a theatrical and almost dark Goth atmosphere, the campaign’s images on Instagram feature a unique description each, where Marc Jacobs himself explains why he decided to choose the aforementioned personalities for his new campaign. Each description reveals something about the designer too, telling us more about the things he truly enjoys, the creative stream of consciousness he experiences while designing his collections, and even what kind of sources of inspiration he usually has.
The most interesting description is probably the one for Marilyn Manson’s photo, a.k.a. the inspiration behind Marc Jacob’s fall 2011 fashion show. Moreover, it also reveals Jacobs’ thoughts about some of the most critical issues of the modern world.
“[…] In direct contrast to the outward hideous beauty of Manson’s stage persona is his instinctive, inherent intelligence and understanding of what matters. These days more so than ever I am reminded of Manson’s interview in the documentary film, Bowling for Columbine and his response to a question asking what he would say to the kids and Columbine community in the wake of the tragedy that took place in 1999. His response was, “I wouldn’t say a single word to them. I would listen to what they have to say, and that’s what no one did.” Sometimes knowing when to listen is more important than being heard, and in one sentence Manson left a stronger impression on me than his music ever had previously.”
Thoughtful and intriguing is the description for Cara Delavigne’s photo too, which reveals Jacobs’ introspective soul. “Watching Cara’s growth and evolution into a dynamic, outspoken, independent woman is a true joy, just as she is herself,” he wrote, making us inevitably think about Jacobs’ own evolution, which we hope will keep on making the designer an exceptionally inclusive, open-minded persona.
Photos courtesy of Marc Jacobs
We are all used to Marc Jacobs’ whimsical designs, but our favorite innovative American fashion designer may have just outdone himself. With his Marc Jacobs resort 2019 collection, the designer, who won this year’s CFDA award for the best womenswear designer, embraced his signature glam rock style, where the Eighties, along with their visionary music, were the main source of inspiration. To better embody his attitude towards the resort season, Jacobs chose the Duran Duran to play during his runway showing, and the band’s music was totally in tune with the models’ hairdos, jackets and overall volumes reminiscent of the Eighties.
“We took Fall and made it kitsch, and went from YouTube back to MTV. I’m fried,” he ironically declared backstage, “like the models’ hair.”
Designed with a keen eye towards a more modern kind of fashion, the Marc Jacobs resort 2019 collection is all about an even quirkier way of conceiving the Eighties, exaggerating the structures, mix-and-matching the patterns and alternating different fabrics with one another, often combining all at once in single looks. It is a collection that might not suit everybody, and Jacobs knows that.
“God knows, we’re just doing a nice showroom presentation. It doesn’t mean the clothes should be nice little showroom clothes, right? There’s plenty of that,” he unapologetically said during a preview on Monday.
With the designs hedged in a retro-futuristic punk Victorian style, the collection juxtaposes mannish androgynous pieces with oversized, layered flared gowns and cropped figures, balanced with either structured shoulders or richer-in-texture materials. As usual, the line-up was heavy on wild animal prints, to which Jacobs combined striped, shimmery and checkered patterns just to reinforce the whole Eighties mood.
Starting from solely mixing two patterns together, the collection quickly escalates to three and even four combinations of prints, reaching its peak with the billowy evening dresses that alternate botanical, animal, striped and checkered prints all at once. To such ensembles Jacobs even added ethnic jackets, the colorful fringed appliqués of which however manage to balance both the figures and the different patterns.
When not focusing on exaggerated figures, Marc Jacobs used his passion for proportion to treat us to some curve-hugging, form-fitting silhouettes, here translated into pencil skirts, tight button-down shirts with jabot embellishments, skinny jeans and even colored denim jackets. Although being less billowy in lines, all of these proposals feature equally quirky attachments, which not only include tons of patches and brooches, but also Pop art inspired motifs that inevitably keep us feeling energized by the entire collection.
Japanese-inspired ensembles took us to the line-up’s more elegant side, yet always delivering something that is unconventional for sure. As for the pieces that will surely fly off the shelves quickly, we can count on the MTV sweaters, which remind us of the so-called “high/low fashion” many designers are currently experimenting with.
Photos courtesy of Vogue
For his fall/winter 2019 ready-to-wear collection for New York Fashion Week, Marc Jacobs drastically switched from the upbeat and fun atmosphere of spring. Instead, he opted for a line that seemed to derive its inspiration from the likes of Lady Gaga and KISS, with the result being dark and goth. This show was the finale for New York Fashion Week fall 2019, and really made sure things ended with a bang. This was certainly one of the most enthralling, over-the-top showings for the week, so senses were likely shocked by anyone in attendance.
The show was chock-full of oversized outerwear and otherwise larger than life garments. From the sheen coming from the fabrics to the KISS-inspired makeup, if viewers had ever wondered what an upscale Hot Topic collection would look like, they don’t need to wonder any longer. Despite the boisterous theme, some looks actually were quite commercial and wearable. A deep blue floor-length slim-fitting coat could actually be quite elegant in another setting, even in spite of the grungy eyes painted onto the side.
Another interesting look was another floor-length blue coat, but this one was oversized, and featured blue fur on the arms, slightly resembling water wings. But the most striking thing about this ensemble wasn’t the garment itself, but rather the wearer. The look was modeled by Lady Gaga, who looked like she was dressed up for another day. The entire Marc Jacobs fall 2019 collection seemed tailor-made for the icon, so her presence was a perfect addition to this display. If she wasn’t in the show, it would have been shocking to not see her holding a prominent seat in the front row.
There’s not much to be said about the collection that the looks don’t already say for themselves. Regardless of what your personal opinions are about the show, you can’t deny that the looks exude power. They tell a story, and seeing this during NYFW would have been an experience rivaled to no other. The clothes were striking in their own way, and were given a purpose by casting Lady Gaga to wear them. Who else will be able to rock these looks is a matter we’ll find out when the looks are released for purchase, but until then, we can wonder how many items from the collection the singer will be ordering for her own wardrobe.
The shoes in this show were absolutely outrageous, and added to the overall experience Jacobs built up for the collection. The platforms on the shoes were astronomical, and made for some interesting overall silhouettes, although did look right at home on Lady Gaga’s frame. Viewers came to see a show, and they were greeted by something that was quite a show indeed; although it was likely a jarring display for those, who attended without knowing quite what to expect.
The Marc Jacobs fall 2019 fashion show was staged in a cavernous white room, with a large amount of space for the clothes to walk in the center. It was dimly lit, which provided an eerie atmosphere. To add on to that, the only sound present was a high-pitched bell, which rang at random intervals. Models walked down the center of a wide circle, before walking its circumference for the audience to see up close. Once the final look, the magnificent and darkly regal checkered cape with a train, walked the runway, the lights shut down before bringing the models around for their final spin. Marc Jacobs made his appearance, and thus brought down the curtain on New York Fashion Week fall 2019.
Photos courtesy of Vogue
Marc Jacobs is experimenting with his identity again, and this time it’s resulting in some exceptional accessories. The designer is now managing only one brand, but is still showcasing looks at different price points, so looking fabulous doesn’t have to come at such high a cost. We’re now being presented with edgyMarc Jacobs handbags, with most being sold for under 0. Sebastian Suhl, CEO for the Marc Jacobs label, believes the leather goods alone will be able to reach up to 70 percent of overall sales for the brand once this transition into featuring more accessories has been set in stone.
“Accessories are our biggest category without question – they are a top priority from a business perspective,” said Sebastian Suhl, CEO for Marc Jacobs, in an . Up until now, 60 percent has been the accessory sale ratio for the label, but Suhl seems confident that everything will increase soon.
And if he is correct, those figures would actually surpass that of Michael Kors’ accessory sales, which rang in for 2015 at 68.4 percent. This heavy focus on accessories is a new endeavor for the brand, but there’s a chance this might also be the first step toward an initial public offering, which might have us see Jacobs alongside Kors on the stock market.
Despite what lies in the brand’s future, in the present we have the stylishly innovative designs coming from Marc Jacobs. The first collection featuring the condensed labeling and restructured prices was released to stores just last week, and everything was polished off with a fresh new logo to rejuvenate everything the brand is about. Suhl disclosed that out of all spring accessories this season, 70 percent of them can be found for under 0, which is the target low-point trend of the restructured brand, and other more intricate and exotic pieces can be found for upwards of ,000. The different products aren’t separated by price within the Marc Jacobs stores, which helps promote the new structure based around unity.
In stores as part of the newest Marc Jacobs accessory collection are leather satchels, camera bags, and shoulder bags ranging from 5 to 0, or for those looking to treat themselves, there is a particular aged python shoulder bag that is being sold for ,500. The new logo features two “J”-s connected in a loop, which is now the branding movement for “J Marc,” the label’s new identifier. “It doesn’t look like a logo per se; it’s an interesting, simple embellishment,” explained Suhl.
Jacobs took the time to explain some of the designs as well. “We approached everything – shoes, bags – in the same way. They needed to have an authenticity and integrity of what they should be. Everything is very considered. From the sole of a shoe to the stitching on the sole of a shoe, and it doesn’t matter whether it was a shoe made in China or a shoe embroidered in France and made in Italy. There was the same amount of attention to detail in every single thing.”
In this way, the brand is able to easily delegate what pieces are valued at a higher price than others. It’s not that a ,000 bag will look like a more expensive version of a 0 bag, but as with anything, you get what you pay for. Suhl brought about a succinct analogy for the accessories in this structure, saying they are like the car industry. “…you have one [model] for 0,000 with one next to it priced at ,000. If you do it right, it should be obvious why one is more expensive than the other.”
One thing the CEO wanted to make clear was that “this is not what other brands are doing.” The brand has set a demographic that tends to flock to Marc Jacobs, and it is simply tailoring to their needs and standards, while not giving up the brand’s personal image. This new business venture might prove to be more successful than Marc by Marc Jacobs was, perhaps because of its increased unity, so maybe J Marc will be here to stay.
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