How to be Scandi chic | Effortless style series
How to dress Scandi style for absolutely any occasion
Danish designer Stine Goya gives us the lowdown
Scandi fashion has been having a moment for quite a while now, thanks to our love for all things Hygge. there’s still not French style tips. Copenhagen Fashion Week has never been so popular, and wardrobes are filling up with covetable brands like Ganni, Acne Studios, Cecilie Copenhagen and Weekday.
But while most people think the style is all about minimalism, Danish fashion designer Stine Goya explains it’s evolved a lot since then.
‘A few years ago, I would have explained it three words: calm, clean and simple. However, I believe it has changed a bit over the past few years. People are becoming more daring in the way they dress. They are more into colours and prints which of course enjoy very much,’ Stine says.
‘I now see that people are actually quite playful and confident with their style. Danish women are good at incorporating prints and colours into their personal style. You can easily see this when looking at street style images from fashion week, but also if you go for a walk here in Copenhagen,’ she adds.
Stine Goya. Photo by Luca Rone
With that in mind, we asked her how to nail Scandi style for each and every occasion.
How is Scandi style different to the UK style?
I don’t think it is that different, but I think UK style is a bit more urban and glamourous. I really admire the way a lot of people in the UK mix something very feminine with something cooler and edgier.
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