5 MIND BLOWING Logo Design Tips ✍
How to Design a Company Logo
If you've never created a logo before, it can be a bit daunting. A great logo is not just a nice little picture you put next to your name. It tells your customers what you stand for, who you are, and what you do. Begin by brainstorming ideas about the company, then make key decisions regarding your logo. Finally, create a unique logo that represents the company.
Brainstorming Brand Identity
Identify your company's values.To create a logo that represents the company, you need to know the company well. If you're creating one for a company you don't know well, you need to get to know it. If you're creating one for your own company, you need to figure out just what you want to represent in the logo.
- Look at the company's mission. What are they trying to accomplish with their brand? Are they new and innovative? Do they want to connect with tradition? Is the goal to be clean, organic, and environmentally friendly? All of those will affect the logo.
- Write down keywords for the company's values, such as "creative," "forward-thinking," and "customer-driven."
Pay attention to what makes the brand unique.Take notes on what makes the company's brand unique, including the emotional response the brand wants to elicit from its customers. Maybe your brand is environment-driven or maybe you strive for the best quality. That should be reflected in your logo.
- Jot down ideas about what makes the brand unique, too.
Consider your audience to figure out how to steer your logo.Your logo should always be focused on drawing in the right audience. Think about the type of customer you're trying to attract in conjunction with your type of business.
- Your audience for an auto parts store isn't going to be the same as one for a coffee shop. Most people coming to an auto parts store want you to have what they need at a reasonable price and with decent quality. They're focused on utility.
- A coffee shop, on the other hand, is often trying to create a unique atmosphere that invites customers in. Whether your company is aiming for a quick grab-and-go place or a sit-down shop, the logo should reflect that.
- Write down keywords for your atmosphere and audience, such as "utility" or "relaxation."
Take a look at the logos of other companies in the company’s industry.Look for the current design trends, and take inspiration from it. However, don’t forget that your goal is to make the company stand out from the competition.
- Try running a Google image search on competitor's logos.
- Get inspiration from logos and designs but don’t copy them. The human mind is powerful beyond measure. Use your own creativity.
Use an idea board to represent your key words and ideas.You can use a physical board or a virtual one. Draw, cut out, or copy and paste pictures that represent your main keywords, and place those pictures on your idea board.
- For instance, "creative" and "unique" could be represented by a unicorn, a color palette, or rare gem.
Deciding on Key Factors
Pick a symbol to establish a pictorial representation of your company.One type of logo simply uses an abstract picture or symbol as representation for the company. Think of brands like Nike, Starbucks, Target, and Apple, all of which use a symbol to represent their brand.
- Try using a logo-design website or a graphic design program like Adobe Illustrator, Adobe Photoshop, or Inkscape to create your logo.
- This can work well, but you need to make sure the symbol is associated with your brand. That means that you always need to include the company name when you use your logo.
- Think about what different symbols might represent. For instance, an arrow might represent pointing towards the future. A globe might represent a global brand. A sun might represent clean energy or an optimistic company.
Create a logo using your company's name for better recall.For smaller businesses, this approach might work better. Customers tend to remember your brand better when there's a word attached to it.
- Typically, you'll either just create a stylized version of your company's name or include it in your symbol.
Figure out the font you want for the company's name.Whether you're including the name as part of the logo or just alongside it, it's important to look at the font. The font can set the tone for the logo. It subtly indicates how serious or playful the brand is.
- The main types of fonts are serif, sans-serif, and script fonts. Serif fonts are more traditional, and they have the little "feet" at the bottom of letters. Fonts in this group include Times New Roman and Baskerville.
- Sans-serif fonts remove the feet at the bottom of the letters. These types of fonts are prominent on the internet and in the logos of internet-based companies. Fonts in this group include Arial and Helvetica.
- Script fonts can be serious and traditional or playful and modern. However, they can be hard to read. Plus, if you use a cursive font, you may be alienating some younger people from your brand who were never taught to read or write cursive.
- Consider using custom lettering to really make your logo stand out.
Decide on the 2-3 colors that best represent your brand.Just like shapes or fonts, different colors can reinforce your logo's message. Each color has its own set of associated moods. Keep in mind, you should stay simple, keeping it to 2 colors if possible. Too much color can be overwhelming, and some mediums only allow for 2 colors anyway. Don't start from scratch; if the company has associated colors, use them.
- Some of the color associations are:
- Red: energy, love, exciting, action, bold, passionate.
- Pink: charm, flirtatious, playful.
- Blue: secure, calm, honest, strong, caring, trustworthy.
- Yellow: playful, optimistic, forward thinking, confident.
- Orange: happy, sociable, friendly, affordable.
- Purple: imaginative, creative, nostalgic.
- Green: growth, organic, natural, caring, fresh, earth.
- Brown: earthy, historical, tradition.
- Black: sophistication, formal, power, authority.
- You should also check how your logo looks in black and white.
- Factor in the budget. Sometimes a company won’t be able to afford colors for printing costs.
- Some of the color associations are:
Work on the shape to use.The subconscious mind responds in different ways to different shapes. While you won't necessarily use a basic shape, keep the overall shape of the logo in mind when creating it. For instance, straight lines, curves and jagged edges all create different responses.
- Circles, ovals, and ellipses convey a positive emotional message. A circle in a logo can help suggest community, love, friendship, love, and unity. A ring, meanwhile, can imply partnership and marriage, which suggests long-lasting stability. Curves tend to be seen as feminine in nature.
- Logo shapes that are more straight-edged, like squares and triangles, give a logo balance and can suggest strength, professionalism, and efficiency. They can also be associated with science, law, and power. These shapes are often featured more prominently in logos from companies who offer products with a more masculine bias.
- Vertical lines are associated with masculinity, strength and aggression, while horizontal lines suggest community, tranquility and calm.
Creating the Logo
Make your logo as unique as possible.With so many logos out there, it's hard to come up with something truly unique. However, it's important to try, as you want it to stand out from the crowd. Try to think creatively to represent your company in a unique way.
- For instance, Starbucks doesn't use a coffee cup for their logo and Mercedes doesn't use a car. Try to represent your ideals rather than the actuality of your product. Your products or services may change over time, and your logo should (ideally) still reflect your brand.
- For instance, a company like Nike uses its logo to represent movement and speed. The "swoosh" is unique, and it represents Nike's ideals.
Create a sense of motion in your logo if appropriate.Some logos utilize visual movement. That doesn't mean the logo itself actually moves but rather that it makes you think that the logo is in the middle of moving.
- For instance, the Twitter logo looks like a bird in flight, and it has the bird pointing upward, indicating upward movement.
Think about symmetry and balance.Your logo doesn't have to be perfectly symmetrical. In fact, many great logos aren't. However, it should have a certain amount of symmetry and balance to it so that it feels like it's proportioned correctly.
- For instance, if you have a line looping up one side, have something else to balance that line on the other side.
Ensure your logo has meaning.You logo should have its own story that reflects the value of the company. That way, when people ask about it, you can give them the story, and it helps connect them back to your company.
- For example, the Wikipedia symbol is a globe of puzzle pieces with 1 missing, each with a different type of writing glyph. It represents the continuing contributions to the collective knowledge of Wikipedia.
Remember to keep your logo simple.Simple is easier to remember, but simple doesn't have to be boring. Go for clean lines, but aim to create at least 1 detail that helps your logo stand out.
- Simplicity is also important for scalability. You have to be able to scale the logo up or down in size easily.
- A perfect example of this is Apple's logo. A silhouette of an apple is simple and clean, but the bite (or "byte") out of it makes it unique. The Nike swoosh is also a good example of this. It's simple, but instantly recognizable.
- Think about people’s emotional response. What do you want the company’s customers to feel when they see its logo?
Test the logo in your target market.Before your logo goes "live," you want to see how people respond to it. If they have a negative response, you obviously want to rethink it. Start with your friends and family to see what they think. Then you can expand to other people.
- Try a short survey about your logo. Ask questions such as "What do you think this logo represents?" "What words do you associate with this logo?" and "How does it make you feel?"
- You could run your survey on a social media platform, such as Facebook, and use advertising to gather people to help. You may need a small incentive to get people to take your survey, such as a small gift card.
QuestionHow do I design a tagline?Community AnswerMake it attractive the best way you know. Think if other taglines which you distinctly remember. Evaluate why you like them. Utilize all those factors while designing one yourself. It has to appeal the target audience.Thanks!
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