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Just using, say, Lawrence Dallaglio would weaken that player's earning potential elsewhere and also prevent the lesser lights in the team from getting any exposure. As a result, everyone in the team is used equally, and there is parity in pay between players despite their.
"Sport is part of the entertainment industry he says. "It's about recognition. "In the film world, Brad Pitt's salary will incorporate an element for his acting and an image rights portion - the right to use his face on promotional posters and in merchandising spin-offs.
As the game's culture has adjusted to professionalism, high-profile disputes have arisen on finding a value for these image rights. Diego Dominguez was in dispute with Italy over the use of his image. The England rugby and football squads now operate on the same principles.
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"It's about finding a value which is based on market rate, then factoring in the value of the player to the club and the club to the player explains Williams. "There's no mathematical formula you can use. "The sportsman's advisors will then set up a.
The value for a team or individual's image rights are also not affected by which groups in society the sport in question appeals to. Rugby might be supported by more high-income earners than snooker or darts, but it is the total number of people and the intensity of the support that makes the difference.
A question of haggling Beckham will not be giving United exclusive rights to his image, only the right to use it in joint commercial deals with the club - for example, a Manchester United video with Beckham's face on the cover. The dispute between player.
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