The Estée Lauder Companies Inc. Kicks Off The 2013 Breast Cancer Awareness Campaign at NYSE
Estée Lauder Launches Breast Cancer Awareness Campaign
October is a month synonymous with the color pink and the inspiring, unifying fight against breast cancer. Breast Cancer Awareness Month, and awareness about the cause in general, is largely due to the late Evelyn H. Lauder who made it her mission to start a movement against the disease over two decades ago. Last night, The Estée Lauder Companies, joined by Global Ambassador Elizabeth Hurley, unveiled their uplifting 2014 campaign with a screening with The Cinema Society.
The powerful new campaign, 'Hear Our Stories, Share Yours,' taps breast cancer survivors and their families to share their personal stories—from the diagnosis to the fight to the inspiring bond it helped create amongst loved ones. The short documentary clips are a part of the beauty brand's digital storytelling campaign, #BCAStrength, which encourages all those affected by the disease to come forward. The Breast Cancer Awareness campaign is pushed by the theory, "We're Stronger Together," and hopes to build an interactive breast cancer support community.
By visiting BCACampaign.com, you can share your own personal story through text, video, images to honor the fight for the cause. Estee Lauder will donate for every story shared through the site toward breast cancer education and medical research.
Watch the incredibly inspiring—and moving—clip from the campaign below:
Visit BCACampaign.com to watch more videos of the #BCAStrength documentaries and share your own personal story as part of the movement against breast cancer.
Video: The Estée Lauder Companies’ BCA Campaign “Hear Our Stories. Share Yours." Documentary
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