MORE DECIEM TEA! THE ORDINARY SKINCARE, NIOD BEAUTY, HYLAMIDE Ulta and Sephora Haul
Deciem might be leaving Sephora for Ulta
Deciem products might come to Ulta soon. Frazer Harrison/Getty Images
- Beauty brand — which houses brands like and Niod — may be leaving for .
- The brand said in a comment on Instagram that it was leaving Sephora "due to payment issues."
- Most comments on its Instagram are left by CEO Brandon Truaxe, so the news appears to be legitimate.
Deciem has made quite a splash in the beauty industry since it was founded in 2013. Its tagline is "The Abnormal Beauty Company," and it houses brands like Niod and The Ordinary, which have made their way into the skin-care routines of celebrities like Kim Kardashian West as well as many Allure editors. Deciem recently expanded to the United States with both stand-alone stores and a launch at Sephora. But now, the brand may be leaving Sephora to join another major beauty retailer.
The company has been with Sephora since December of last year to the great excitement of beauty fans, but they (as well as European retailer Douglas) may be leaving for Ulta fairly soon. According to a comment on Instagram, Deciem seems to be having some payment issues with Sephora. The comment reads, "We are leaving Sephora due to payment issues but will launch online and in stores with Ulta and Douglas 'imminently.'" Given that most (if not all) of the comments on the company's Instagram are left by CEO Brandon Truaxe, this information is likely legit, especially considering that states, "The Ordinary is only a few short weeks away from having a cozy home on douglas.de 🙈♥️."
Though this is the only place we've seen information about the potential upcoming switch, we'll update you when we hear more.
Video: HUGE Haul! ULTA ~ DECIEM ~ SEPHORA ~ BOXYCHARM! Over 50 Beauty!
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