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Dairy Milk to become Fairtrade certified

Britain’s most popular chocolate bar goes ethical

Britain’s most popular chocolate bar, Dairy Milk, is to become Fairtrade certified in Britain and Ireland.

The decision – the highlight of Fairtrade Fortnight – will transformFairtrade chocolatefrom a niche preference to a mainstream ethical benchmark, bearing the sustainability kitemark on15% of chocolatesold in Britain.

Dairy Milkis the first mainstreamchocolatebar to be sold with a commitment to paycocoasuppliers the‘Fairtrade premium’of 0 (£105) a tonne above market prices. When the bars go on sale this summer the value of Fairtradechocolatesales in Britain will leap from £45m to £225m. Cadbury‘s pledge to buy 10,000 tonnes ofcocoaunder Fairtrade terms will triple certified sales fromGhana.

Cadbury‘s chief executive, Todd Stitzer, said he plans to convert the group’s otherchocolatebrands to Fairtrade ‘as soon as we can do it’.

Fairtrade terms require buyers to commit to a minimum price of ,600 a tonne. For more than two years the open market price has been climbing and yesterday reached ,213. This is the longest period prices have stayed above the guarantee price and the International Cocoa Organisation yesterday predicted a third year of ‘production deficit’.

This makes a Fairtrade commitmentmore affordablethan in previous years. Stitzer nevertheless insistedCadburywas committed to Fairtrade for the long term, regardless of price movements.






Video: Chocolate used in cheap Easter eggs 'unacceptable' say British public

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Date: 02.12.2018, 17:13 / Views: 91454