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15 Things You Didn't Know about Proenza Schouler

For 13 years, Jack McCollough and Lazaro Hernandez have been innovators on the New York fashion scene with collections offering an equal mix of artsy chic and high-end craft. The two behind the brand—who are known to go on glamorous inspiration trips around the world—are rumored to spend 51 weeks of the year together. When they're not in the city working on all things Proenza Schouler, they retreat to their quiet farm in the Berkshires.Last night, the duo was at FIAF to discuss everything from contemporary art to the possibility of doing menswear. Read the highlights below.

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On their college days at Parsons:"No one had ever done a thesis together. We had to get special permission." – Jack

Barneys bought their thesis collection:"We had an AOL account and got an email from the VP of Barneys. We were like, 'How the hell do you produce these clothes?' We delivered them in a taxi cab." — Lazaro

On creating a name for their label:"It's our mothers' maiden names. Proenza, and Schouler."

On their aesthetic:"At the time we were at Parsons a lot of the kids were starting their own labels. Everyone was obsessed with deconstruction. The rebellion against that, for us, was to do something that felt more constructed. We felt it was punk to do couture—the total opposite." – Lazaro

On their love of craft:"What's more luxurious than something made by hand? What's more luxurious than time? No one has it anymore." – Jack

On the PS1:"Our first bag we designed—the PS1. We never had a plan, things just sort of happened. But it really helped us to have the company funds to open a store."

They love contemporary art and architecture:Sterling Ruby, Gerhard Richter,David Adjaye and Helen Frankenthaler have inspired their work.

On working together:"If anything, there are certain collections where we're not on the same page when we feel polar opposites. Those are the most successful. If I want to do white and he wants to do black, we'll do gray." – Jack

Their one creative difference:"We don't see colors the same way." – Lazaro

On Lazaro's Cuban roots:"I tried to tell the oldest living Proenza what I do. He was like, 'Is that like Zara?'"

They love a mix of classic fashion photography and '90s grunge, and late '70s rock music:Kurt Cobain, Pearl Jam, The Grateful Dead, Mazzy Star, Irving Penn and Richard Avedon.

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The most rewarding part of their jobs:"When it's just like, a complete stranger walking down the street and you see them wearing your jacket or your bag, that's the most exciting thing to us." — Lazaro

They know who's shopping in their store:"Everyday we get a sales report sent to our email. A list of names and what they buy, and I look it and email friends and say, 'Oh, I saw you were in the store today," Lazaro said, laughing. "Like, how do you like that t-shirt?"

On the future of their brand:"There's the idea of men's—that's something we're sort of talking about, and fragrance." — Lazaro

On pissing people off:"It's always good to piss some people off. That's something we learned at Parsons. Our teachers at school hated us. We were the worst students. We got into fights with them. That kind of spirit stays with us today.





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Date: 10.12.2018, 00:08 / Views: 61174